Starting an ecommerce business isn’t just about putting up a website and hoping for the best. Behind every overnight success story is a roadmap of smart decisions, niche knowledge, and a strong foundation. Sure, you’ve heard incredible case studies–the product with $3 million in annual revenue just from YouTube. The brand that made $80,000 in…
Introduction What’s your dream? When you decided to start setting up your eCommerce store, what did you picture? Sales showing up while you slept. Money flowing in while you took the weekend off. Building a business that could support you—with having to deal with the corporate world or a micromanaging boss. You’ve learned how to build a…
Introduction You’re almost there! Our next step in the journey to your online store setup is getting your product ready. While this sounds simple, it can be the most complicated step in the process. How you position your brand, find your niche, and marketing involve a reasonable amount of guessing and research. But ultimately, the decision…
Introduction What’s the difference between Coke and Pepsi? Apple and Microsoft? McDonald’s and Chipotle? The answer is branding and positioning. Billion-dollar companies have massive advertising budgets to push a certain image of their company. Branding is the recognition of the brand. You recognize the Pepsi icon, Apple logo, and McDonald’s Golden Arches because those companies…
Introduction Now that I’ve shown you how to research potential product ideas and determine which product you want to sell. Next, we need to figure out whether your product(s) will actually sell. Because all the research in the world is only hypothetical. Once we get a feel for how the niche is doing as a whole, we’ll…