When it comes to ecommerce, pricing your products can make or break your success. A lot of store owners think they can just add a small margin to their costs and call it a day. But seasoned ecommerce pros know that pricing is a powerful tool, not just a number on a tag. It affects…
Collecting emails is a critical component of any successful ecommerce business. Customers aren’t always ready to purchase right away, and may leave without ever returning. Getting your customer’s email address is the critical first step in building your relationship with the customer, and allows you to create future promotions to draw them back to your…
Introduction Did you know that 65% of a company’s business comes from existing customers? On top of that, it costs 5-10 times more to attract new customers than to keep current ones satisfied. If all of this is true then it makes sense to put more effort into retaining your existing customers. One of the easiest ways to…
Introduction Is customer service everything to your ecommerce store? If so, then remember 53% of all customers at checkout want to know two questions: What is the price, and when will I receive my product? While price is important if you truly want to create raving fans for your company. Focus on how you can create tremendous value for your…
Inventory, shipping, fulfillment, payments, accounting – these are all issues that every Shopify and e-commerce entrepreneur faces. There’s plenty of solutions that work for each individual problem, but connecting it all together can be a pain. Lettuce Apps provides a fully comprehensive solution for these needs and brings it all into one hub. This week I sat…