When it comes to ecommerce, pricing your products can make or break your success. A lot of store owners think they can just add a small margin to their costs and call it a day. But seasoned ecommerce pros know that pricing is a powerful tool, not just a number on a tag. It affects…
Introduction Would you like to learn a powerful way to track your customer’s purchase behavior and improve customer satisfaction at the same time? If so, a customer journey map may be just what you need. Imagine for a moment that you recently purchased a new pair of headphones. Your customer journey probably looked something like…
Introduction In this post, we will go over how to identify the most common index errors (considered by Google) and fix them. The most common errors are the following: 404 Errors Duplicate Title Tags Duplicate Meta Description Duplicate Content I. Identify all the errors. Screaming Frog SEO Spider is a desktop software that crawls your…
In this post, we will provide some keyword optimization tips for e-commerce stores. The main elements that influence your search engine rankings are: Title tags Meta Description Header Tags Content Image Alt Tags I. Optimizing Title, Meta Description, and Header Tags Your title tags and meta descriptions are displayed in your browser tab and search results. You should review…
Introduction Image optimization is one of the most neglected areas when it comes to driving search traffic and increasing conversion rates and sales for any eCommerce site. In terms of SEO, most people think about keywords, content & backlinks while neglecting other powerful ways to optimize their site. On top of that, more visually appealing,…