If you’re running a Shopify store, you’ve probably seen this happen more times than you can count. Someone adds something to their cart, heads to checkout, and then… nothing. No purchase. No email. Just gone. It’s frustrating, especially when you know the product was a good fit. Unfortunately, abandoned carts are a common issue for…
The ability to add data is vital in understanding business performance and applying marketing analytics. Adding information to the customer database will allow you to: learn about your customer base and predict future behavior; engage customers through email marketing; determine future inventory needs by uncovering trends. Learn how to import customer information and curate a…
The Shopify storefront search function is a wonderful tool for your customers that empowers them to search all of your shop’s products, articles, and pages in an easy to navigate manner. To do so they may choose to search in a traditional way, or to employ operators. A search operator is a linking term that joins…
Did you know that Shopify is not just for physical products and services? It’s true! You can also sell digital services and products, such as books, printables, and tickets. It is simple and easy, plus- no one has to monitor inventory ( unless it’s tickets for an event) or pay for shipping! Here’s how. Configure…
Have you ever tried to look into your sales conversions on the Shopify dashboard but come away feeling overwhelmed? Today, let’s take a deep dive into understanding the sales conversion metric on your Shopify dashboard. Because, getting a ton of traffic on your site is great, but if you aren’t converting your visitors into sales,…