Gift cards can be issued to customers as a reward, promotion, or incentive for taking a certain action.
Each time a gift card is issued, you’re generating a new gift card code. This code gets emailed to the customer, without any payments collected. You get to determine how much you want the gift card to be worth and which customers will receive it.
Step #1: Click “Gift Cards” under the “Products” menu of your Shopify admin homepage.
Step #2: Select “Issue Gift Card.”
A random code will automatically be generated for you. However, you can change the code to whatever you want.
Step #3: Choose the gift card value.
You’ll have the ability to edit the amount of the gift card by choosing a recommended denomination, or by selecting “Other” and manually typing in the amount you want.
Step #4: Send the card to a specific customer.
You can also add a note as to why the gift card is being issued. Then just issue the card and it will be sent to the selected customer.
When using gift cards as a promotional tool, it’s important to keep track of your gift card inventory and ensure that all issued gift cards are properly redeemed. One way to do this is by integrating a gift card management system into your website. With a gift card management system, you can easily issue, track, and redeem gift cards, as well as generate reports on gift card activity.
This can help you better understand the impact of your gift card promotions and make data-driven decisions to optimize your marketing strategy. Additionally, by offering gift cards as a payment option at checkout, you can provide your customers with a convenient and flexible way to pay for their purchases, further increasing customer satisfaction and loyalty.
Here are a few more tips for making the most of gift cards:
- Offer gift cards as a referral incentive to encourage your customers to refer their friends and family to your website.
- Use gift cards to offset negative customer experiences or complaints. By offering a gift card as a gesture of goodwill, you can turn a negative situation into a positive one.
- Create limited-time offers or promotions around gift cards to drive more sales and generate buzz.
- Consider partnering with other businesses or influencers to create joint gift card promotions that can help expand your reach and tap into new markets.
- Use email marketing and social media to promote your gift card offerings and encourage customers to buy and use them.
- Encourage customers to share their gift card experiences on social media by creating a branded hashtag or running a contest.
- Analyze the performance of your gift card promotions regularly to track ROI and identify areas for improvement.
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