How to Edit the Search Engine Listing Preview for a Product in Shopify

You want to make your store a satisfying experience for your customers. Adding a description that is tailored to your product will accomplish this, and will also improve your search rankings.

Google engines are concerned with meaningful search results for their users, and they take product descriptions seriously.

It is a place where you might want to invest a little more time into developing, as the rewards may be profitable.

Step #1: Go to your Shopify Admin account and click on “Products”:

Step #2: To edit already existing information, click on any previously added product:

Step #3: Scroll down to locate “Search engine listing preview”:

Step #4: Click on “Edit website SEO”:

Step #5: Enter the “Page title” (70 characters maximum):

Step #6: Enter the “Meta description” (320 characters maximum):

Step #7: Enter the “URL and handle” without spaces:


Remember, adding a thoughtful Product SEO description can enrich your customer’s experience and bump up your search results.

The page title, meta description, and URL and handle are sources for fresh content to attract users through Google and Bing search engines.

However, adding the same meta description for similar products can hurt your search results, so breathe, take your time and start writing.


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  1. milu

    I need help. How can we increase the character limit of the page title in the search engine listing previews?

  2. Martha Georgiou

    Can you add meta description from iPad or iPhone? I can do everything else on my shopify app from iPad but can’t find meta description section. Is it only possible to do this on a pc?

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