In today’s digital age, ecommerce has become a crucial component of the global economy. With online retail sales continuing to grow year after year, it’s more important than ever for businesses to have a solid understanding of the key terms and concepts that make up the ecommerce landscape. Whether you’re a seasoned ecommerce veteran or…
Introduction No matter where you need to market, a clear understanding of the target audience is one of the biggest factors in the success of any venture. And that’s especially true for before you start an ecommerce business. If you read the last chapter of this guide, either you already have a list of products…
Introduction Ready to start an ecommerce store? Well, before you get started with a website or marketing—and certainly start dropping money for inventory—you need to have an idea for a product. Why? First, you need to make sure it’s profitable. You can’t run a business without profits. You probably already knew that, but it’s a…
Introduction Video based content has grown massively in the past few years. It’s dominating the online market when it comes to content. More and more marketers are starting to add video marketing into their content strategy, according to HubSpot. But creating video isn’t as simple as uploading new content and watching the leads flow in. It’s…
Introduction When looking to scale, most ecommerce companies start to either increase acquisition efforts or develop new products to reach new markets. When it comes to ecommerce products, the more, the merrier, right? Sometimes, but definitely not always. While offering more products and developing more products can open your business to wider markets, it can also…