When it comes to ecommerce, pricing your products can make or break your success. A lot of store owners think they can just add a small margin to their costs and call it a day. But seasoned ecommerce pros know that pricing is a powerful tool, not just a number on a tag. It affects…
Introduction Google Analytics is an essential tool for your eCommerce store. It will allow you to better understand your visitors and customers so you can improve your traffic and revenue. If you did not set up your tracking correctly, then you’re shooting in the dark – you’ll never know whether you’ve hit or missed. Learning how…
Introduction We wrote a post on researching your competitors earlier this week. To supplement that, we put together a comprehensive list of 40 free and paid tools to help you dissect your competitor’s search, advertising, conversion, content, and social media strategies. For each tool, we’ll cover the following: Break down it’s pros and cons. Show you how you…
Introduction Have you ever wondered what your competitors are doing that you aren’t? Are your customer acquisition efforts plateauing, and you’re not sure where to invest your time and resources next? You are not alone! Whenever I’m stuck, I go and peek under my competitor’s hood for inspiration. Identify Your Top 5 Competitors You should…
As an entrepreneur, it’s essential to understand your buyer personas before launching a marketing campaign for your e-commerce business. Many entrepreneurs make the mistake of blindly following the latest marketing trends or copying tactics that have worked for other companies without considering whether those strategies will resonate with their buyer personas. Creating buyer personas involves…