Starting an ecommerce business isn’t just about putting up a website and hoping for the best. Behind every overnight success story is a roadmap of smart decisions, niche knowledge, and a strong foundation. Sure, you’ve heard incredible case studies–the product with $3 million in annual revenue just from YouTube. The brand that made $80,000 in…
Introduction Did you know that some images on Getty Images cost upwards of $1,400 or more just to use in a online marketing campaign? Not, $1.40…or $14.00…but $1400 for one image that you can only use on a online marketing campaign. Most businesses (especially if you’re a startup) cannot afford to spend that kind of money…
Introduction Do you know which social media platform generates the most sales for eCommerce owners? No, it’s not Facebook and no, it’s not Instagram. It is, in fact, Pinterest. Did you know that 87% of active “Pinners” say they have bought something because of Pinterest? Since the launch of Pinterest, the visual social platform has proven…
Introduction Got some new Twitter follower, Instagram followers, and Facebook fans? Great, now what? Follower and fans are just vanity metrics until you can engage them and turn them into actual customers. To help you get more out of your social media marketing, I’ve put together a list of the proven strategies you can test and implement to…
Introduction Have you ever had contemptible, rude customer service? I know I have. In November, I took a JetBlue flight from Las Vegas to Los Angeles. The ticket agent at McCarran airport made some comments that are not polite enough to repeat on this blog. What did I do?