When it comes to ecommerce, pricing your products can make or break your success. A lot of store owners think they can just add a small margin to their costs and call it a day. But seasoned ecommerce pros know that pricing is a powerful tool, not just a number on a tag. It affects…
Introduction Reddit is great for many things. For example, it’s awesome for finding hilarious memes. There’s one thing, though, that Reddit is definitely not known for. Reddit is like the anti-sales social media channel. Redditors are notoriously touchy and protective of their tight-knit communities. In fact, they have a whole community dedicated to calling out spammy…
Introduction Some companies have a master plan before they even hit the market, while others just decide to roll the dice and see what happens. Specialty coffee company Craft and Mason knew what they were getting themselves into (both practically and financially). But they also didn’t waste too much time planning for scenarios that may…
Introduction Imagine… getting your products into Walmart. Most indie brands will jump head in at the opportunity. … but not Walls Need Love. Instead, they used boring, and good old fashioned strategies like conferences to build brand awareness. And they’ve been able to somehow combine all of these things to create a unique ‘organic to paid’…
Recommending related products is a great way to cross-sell your customers or help make it easier for your customers to find the product they’re looking for. This is a crucial feature for all e-commerce stores and will have a noticeable impact on sales. Did you know that product recommendations are responsible for 10-30% of all…