When it comes to ecommerce, pricing your products can make or break your success. A lot of store owners think they can just add a small margin to their costs and call it a day. But seasoned ecommerce pros know that pricing is a powerful tool, not just a number on a tag. It affects…
Introduction Luxy Hair sells clip-in hair extensions. That isn’t very special on the surface. Many companies do that exact same thing, in basically the exact same way. But the real interesting thing about Luxy Hair is that they have a YouTube channel with over three million subscribers! Luxy Hair was founded by a husband and wife…
Introduction Before you can sell anything to your customers, you have to know exactly who they are. That’s not easy in the digital age. You need to find the information and then it may or may not be correct. Claire and John Easley are the founders of Carbon6 Rings, a carbon fiber jewelry company that…
Introduction Tumblr is like its own little world. It’s split up into different communities, each with its own language, culture, and code of conduct. However, unlike many other social networks, there are almost no native advertising options. It’s not really a place for brand messages. Unless, of course, you know exactly what you’re doing. Jason Wong is…
Launching a product on Kickstarter can be an excellent way to turn your entrepreneurial dreams into reality. However, with so many campaigns competing for attention, it can be challenging to stand out from the crowd and achieve your fundraising goals. That’s why it’s essential to understand how to launch a product on Kickstarter effectively. You…