When it comes to ecommerce, pricing your products can make or break your success. A lot of store owners think they can just add a small margin to their costs and call it a day. But seasoned ecommerce pros know that pricing is a powerful tool, not just a number on a tag. It affects…
Introduction Online marketing is a diverse term. It’s difficult to narrow it down to a single tactic or platform. There are countless ways to build a business online in today’s world. You can use search engine optimization to drive organic inbound traffic, pay for ads on Google to drive sales, or use social media to build…
Introduction Cold emails are often seen as outdated. People think they’re an old school marketing tactic that doesn’t work. It gets lumped into the category of cold calling and tossed to the side. But sending cold email campaigns can still work. In fact, it’s one of the best ways to grow your business. On average,…
Introduction When it comes to valuable sources of traffic and revenue for any business, email lists are basically the bread and butter. And making those lists even bigger can enable companies to create viral buzz around new products, and drive quick sales and traffic to new merchandise. In fact, email marketing is one of the…
Introduction How many times have you heard this bit of advice? Find your niche and your ideal customers will find you. On some level, it’s solid advice. When you find your segment of a market, your brand message has more resonance, your marketing is more targeted, and your sales funnels convert better. To top it…