On-Site SEO Services for eCommerce
Getting your site indexed is step one. But to truly rank, your pages need to be clean, clear, and built to perform. That’s where on-site SEO comes in. At Wise Merchant, we help eCommerce brands optimize the parts of their site that search engines and shoppers care most about. From architecture and metadata to speed and structure, we make sure every part of your store works together to drive traffic and increase conversions.
What Is On-Site SEO?
On-site SEO, also called on-page SEO, is about making your website easy to crawl, understand, and rank. It’s more than just keywords. It includes how your pages are built, how fast they load, how mobile-friendly they are, and how easily users can navigate your site. For eCommerce stores, this is especially important. You’re working with large catalogs, filtered navigation, and dynamic URLs. If search engines can’t make sense of it all, your best pages might never show up in search.
What We Optimize and Why It Matters
Title Tags and Meta Descriptions – We craft titles that match real searches and write descriptions that drive clicks. No stuffing, no templates.
Header Tags – Clear structure using H1s, H2s, and more helps Google and users understand your page at a glance.
Internal Linking – We strengthen your internal linking to pass authority to key pages and improve navigation.
URL Structure – Clean, keyword-focused URLs help both users and search engines understand what your page is about.
Image Optimization – Compressed file sizes, descriptive alt text, and properly named images to support faster loads and better visibility.
Schema Markup – We implement structured data so Google can show your product’s price, availability, and reviews directly in the search results.
Mobile Usability – We fix layout issues, font sizing, tap targets, and more to create a smooth mobile experience.
Site Speed and Technical Fixes – We dig into page load times, Core Web Vitals, and platform-specific technical issues like crawl delays, faceted navigation, and duplicate URLs.
What Makes Our Approach Different
We don’t just run an audit and disappear. We work with you to get the fixes done. That means jumping into your Shopify, WooCommerce, or custom backend, or collaborating with your dev team.
No guessing. No wasted effort. We also prioritize what really matters. Some issues sound important but don’t actually move the needle. We focus on what will impact rankings, traffic, and sales.
Let’s Make Your Site Work Harder
If your product or collection pages aren’t showing up where they should, it might be time for a cleanup.
We’ll take a look, show you what’s holding you back, and help you fix it. Better structure, faster pages, higher rankings. That’s on-site SEO done right.
