Having a taboo product makes it nearly impossible to promote. Nobody wants to hear about awkward (but necessary) products every day. It’s even harder to create viral buzz around it too. Marketing a product that buyers use awkwardly, like toilet paper, is tough. Usually, when you watch commercials or see ads, they make you feel...
Introduction Offline touch points are still invaluable for growing a business. That’s true even when you’re building an email list online. Look no further than Nate Checketts. He’s the founder of Rhone, a premium activewear brand designed and built specifically for men based out of New Canaan, Connecticut. Checketts built a pre-launch email list manually...
Introduction Luxy Hair sells clip-in hair extensions. That isn’t very special on the surface. Many companies do that exact same thing, in basically the exact same way. But the real interesting thing about Luxy Hair is that they have a YouTube channel with over three million subscribers! Luxy Hair was founded by a husband and wife...
Introduction Before you can sell anything to your customers, you have to know exactly who they are. That’s not easy in the digital age. You need to find the information and then it may or may not be correct. Claire and John Easley are the founders of Carbon6 Rings, a carbon fiber jewelry company that...