Introduction When it comes to valuable sources of traffic and revenue for any business, email lists are basically the bread and butter. And making those lists even bigger can enable companies to create viral buzz around new products, and drive quick sales and traffic to new merchandise. In fact, email marketing is one of the...
Introduction How many times have you heard this bit of advice? Find your niche and your ideal customers will find you. On some level, it’s solid advice. When you find your segment of a market, your brand message has more resonance, your marketing is more targeted, and your sales funnels convert better. To top it...
Growing a marketplace like Etsy or eBay isn’t something that happens overnight. On top of that, it can take years of hard work and massive investments. Marketplaces are popping up all the time, but most won’t succeed. Just like any new business, the odds are stacked against them. There’s too much competition, not enough money,...
Introduction Selling physical products online is getting tougher and tougher. There are currently over 377,500 stores on Shopify alone. And that’s not including other huge platforms which are likely doing similar numbers. Markets are becoming more and more saturated, and it’s becoming difficult to differentiate your company from the competition. To make it worse, we often...