Who We Are
At Wise Merchant, we help eCommerce brands grow through smart, search-driven strategy.
We’re not a generalist agency. We focus exclusively on SEO for online stores, driving more traffic, improving rankings, and turning organic visibility into consistent sales growth.
Since 2011, we’ve helped fast-growing online stores and established eCommerce businesses build sustainable organic growth.
With over a decade of hands-on experience, we’ve worked across countless store setups and industries, giving us a deep understanding of what it takes to scale with SEO.
We know the challenges eCommerce companies face: large product catalogs, duplicate content, crawl inefficiencies, and constant algorithm updates. That’s why every strategy we build is tailored, transparent, and focused on outcomes.
We don’t rely on templates or buzzwords. We focus on what works – fixing technical issues, creating content that ranks and converts, and earning links that build authority over time.
We believe in transparency, clear communication, and doing the work that drives results. Whether you’re a lean team or an established brand, we treat your growth like our own.
Meet Our Leadership
David Farkas
Founder And CEODavid is the founder of Wise Merchant and brings over a decade of experience in eCommerce SEO. He believes every online store deserves a custom strategy built around how real people search—and what actually drives sales. From technical audits to content and link building, he’s focused on the details that help stores grow sustainably through search. When he’s not refining outreach campaigns or reviewing site structures, you’ll find him with his family or keeping tabs on the latest shifts in the SEO landscape.
Leah Sandoval
Link Building DirectorLeah leads link building at Wise Merchant, helping eCommerce brands earn the kind of high-quality backlinks that move rankings and drive real results. She knows that great outreach isn’t about blasting emails, it’s about building real relationships with editors, bloggers, and site owners who actually care about quality. Her calm, people-first approach consistently lands placements on trusted, high-authority sites. When she’s not running campaigns, you’ll find her hiking trails or experimenting with smoothie recipes.
Marcus Chen
Technical SEO DirectorMarcus runs technical SEO at Wise Merchant, making sure our clients’ sites are clean, fast, and easy for search engines to understand. He specializes in solving eCommerce-specific challenges like crawl depth, internal linking, URL structure, and site speed across platforms like Shopify, WooCommerce, and BigCommerce. Marcus brings a developer’s eye and an optimizer’s mindset to every audit. He’s happiest when he’s simplifying complex issues—or testing new coffee beans.
Talia Grant
Content Strategy DirectorTalia heads up content strategy at Wise Merchant, helping eCommerce brands create the kind of content that ranks—and converts. From product category pages to long-form guides, she’s obsessed with matching search intent to the customer journey. She blends creativity with data, ensuring every piece serves a purpose. When she’s not refining a content brief or auditing a blog, she’s probably getting inspired by her favorite cookbooks (and rewriting the intros in her head).
Julian Price
Analytics & Performance LeadJulian is the numbers guy behind the strategy. He tracks what’s working, what’s lagging, and where the biggest SEO wins are hiding. From GA4 dashboards to keyword ranking shifts, Julian connects SEO efforts with real business outcomes like revenue and ROI. He’s fluent in traffic trends, bounce rates, and A/B test results—and makes sure every recommendation is backed by data. Outside of work, he’s usually lifting weights, tracking macros, or perfecting his cold brew method.
Nina Delgado
On-Site SEO ManagerNina focuses on making eCommerce sites easier to navigate, easier to index, and easier to buy from. From optimizing internal linking and metadata to refining site architecture and UX elements, she bridges the gap between technical SEO and real-world usability. Nina’s all about the details—and she loves turning messy navigation into smooth, conversion-friendly journeys. When she’s not optimizing PDPs or sketching out sitemap improvements, you’ll find her reorganizing her kitchen just for fun.