Ecommerce sales are tough as it is.
With cart abandonment rates so high, it’s already hard to close a sale.
People add your products to their carts or bags, but that doesn’t mean you’ve sold product.
Let alone the fact that 98% of people won’t convert on their first visit to your store.
Which means you need powerful, effective remarketing to bring them back for a sale.
But average remarketing click-through rates are only 0.05%.
It’s tough to get people to your site, and even tougher to bring them back to buy.
But maybe that’s the problem. The focus isn’t where it should be when it comes to sales.
We’re always too focused on getting more customers, rather than improving the lifetime value of our current ones.
Brand-aware customers are much more likely to purchase from you.
Meaning we need to shift from the mindset of “more is better” to focusing on getting higher repeat purchase rates.
Shifting from pulling in as much traffic as we can to focusing on our existing customers.
The ones who’ve already purchased from you and know your brand!
In this post, we’ll show you how Greats built a powerful footwear brand with strong customer loyalty and a 50% repeat purchase rate.
Plus, we’ll show you how you can build a powerhouse of repeat customers, too.