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Case Study: How to Build a $1 Million Business by Creating Highly Userful Video Content

Video based content has grown massively in the past few years. It’s dominating the online market when it comes to content.

In fact, Cisco reports that 82% of all internet traffic will be video by 2021.

More and more marketers are starting to add video marketing into their content strategy, according to HubSpot.

But creating video isn’t as simple as uploading new content and watching the leads flow in.

It’s just as, if not more saturated than blogging already is. Currently, 72 hours of video are uploaded to just YouTube every minute.

Here’s how Snowboard Addiction broke through the noise and developed a strategy that helped them grow to become a million dollar business and how you can implement their tactics for your own success.

Case Study: How to Generate $2 Million Annual Revenue Selling High Ticket Items Using Payment Plans

When looking to scale, most ecommerce companies start to either increase acquisition efforts or develop new products to reach new markets.

When it comes to ecommerce products, the more, the merrier, right? Sometimes, but definitely not always.

While offering more products and developing more products can open your business to wider markets, it can also have devastating consequences.

More SKUs to manage, more time and money spent on research and development and not to mention manufacturing, fulfillment and different shipping and packing protocols.

Adding new products to your line seems like a no-brainer. But more often than not, offering more products isn’t the only way to scale your business.

Your default setting shouldn’t be to keep producing, but rather, to sell higher order values and improve your existing products.

Creating higher average order values allows you to sell less often and develop high customer lifetime values.

Here’s how Vrai & Oro, a jewelry brand was able to widdle their SKUs down, increase order values and leverage a smaller product line to reach $2 million in annual revenue.

Case Study: How to Get Mentioned in Huge Publications for FREE Through Thought Leadership

When looking for advice on your company or industry, where do you usually turn?

More than likely, it’s reading blog posts or listening to podcasts from a thought leader.

They’ve been through the ringer and came out on the other side with a successful business or two.

Think of experts and industry titans like Gary Vee and Warren Buffett. Whatever they tend to say goes.

Even if it’s not true, thought leadership can often “speak it into existence.”

Everybody wants to become famous. But that’s often unrealistic.

Becoming a thought leader in your niche is the next best thing.

Becoming one is no easy feat, though. It’s one of the most difficult things to accomplish in crowded markets.

And more often than not, accomplishments or disruptiveness are key factors, which are hard to achieve in of themselves.

But doing so can take your business from in debt to profitable faster than you can blink.

Here’s how a no-name company became thought leaders and turned a profit in just three months, and how you can set yourself up to become one too.

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Case Study: How to Grow an Eight Figure Brand By Leveraging Multiple Sales Channels

In today’s world, consumers can be found browsing products, services, and information everywhere. From social media to mobile apps to QR scanners and more.

Studies are constantly proving that multi and omnichannel businesses are dominating the competition when it comes to driving sales.

Customers want and need to be able to buy wherever they want to, and businesses that meet those demands are succeeding.

The latest data shows that customers shop on multiple channels, and leveraging that can grow your business faster.  But that’s not always easy to do.

Establishing multiple sales channels can be a big undertaking. It changes everything from your daily schedule to inventory and adds yet another sales channel to market and monitor. ‘

But if you want to capitalize on the wave of consumer behavior focused on multi-channel acquisition, you need to.

Here’s how Think Crucial grew into an eight-figure brand using multiple sales channels and how you can do it too.

Case Study: How to Scale to Six Figures In Sales in 9 Months by Curating Viral Content

Creating viral content is nearly impossible. It’s a shot in the dark. A once in a lifetime event.

It’s almost an unrealistic, unattainable goal. And let’s face it: creating content takes hours of time, research, and planning.

But here’s the thing. You don’t actually need to create your own content to drive traffic and engagement for your business.

Selling through great content doesn’t mean producing your own branded content.

The chances of you alone creating a viral piece of content are slim, but the chances of others aren’t. When you can pick from millions of people posting great content, viral content is much easier to stumble upon.

In this post, we’ll show you how to curate viral content, capitalize on UGC and use these content mediums to reach six figures in sales in just nine months.

Case Study: How to Consistently Grow 100% Every Year By Selling Through Text Messages

Sending emails is a great way to boost sales. Emails have been one of the best platforms for reaching customers for years now.

But the problem is that email open rates aren’t great. Standard email open rates are around 20%.

Have promotional deals or coupons you want to give to customers? That email open rate drops to 15% or less.

The fact of the matter is, people aren’t opening their emails as often as they used to.

Meanwhile, there is an entire untapped market of text messaging in sales. And people open texts fast.

When was the last time you got a text? I bet you opened it within the first few seconds if not the first minute, right?

Typical open rates for a text message are mind-boggling: 98%.

Some reports and datasets even put it at 99%. But either way, that number is astounding when it comes to marketing.

No other medium can guarantee that high of an open rate.

Mobile and text-based messaging are making a comeback, especially in ecommerce and sales.

Conversational ecommerce is changing the way we shop. Turning to simpler forms of communication is becoming more effective.

Here’s how Air Tailor uses this strategy to grow 100% YoY and how you can implement a text-messaging strategy.

Case Study: How to Build an Ecommerce Brand With 50% Repeat Purchase Rate

Ecommerce sales are tough as it is.

With cart abandonment rates so high, it’s already hard to close a sale.

People add your products to their carts or bags, but that doesn’t mean you’ve sold product.

Let alone the fact that 98% of people won’t convert on their first visit to your store.

Which means you need powerful, effective remarketing to bring them back for a sale.

But average remarketing click-through rates are only 0.05%.

It’s tough to get people to your site, and even tougher to bring them back to buy.

But maybe that’s the problem. The focus isn’t where it should be when it comes to sales.

We’re always too focused on getting more customers, rather than improving the lifetime value of our current ones.

Brand-aware customers are much more likely to purchase from you.

Meaning we need to shift from the mindset of “more is better” to focusing on getting higher repeat purchase rates.

Shifting from pulling in as much traffic as we can to focusing on our existing customers.

The ones who’ve already purchased from you and know your brand!

In this post, we’ll show you how Greats built a powerful footwear brand with strong customer loyalty and a 50% repeat purchase rate.

Plus, we’ll show you how you can build a powerhouse of repeat customers, too.

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Case Study: How to Reach $1 Million in Sales With Good Ol’ Fashioned Persistence

Everyone looking to grow their business and generate more revenue is always looking for the next best thing.

The newest tactic that’s going to send their business into the millions. But that’s often a mistake.

Why? Because growth hacks aren’t working, and they rarely do. New age marketing and sales tactics are failing you.

Finding the elusive unicorn isn’t real. All of these edgy new tips and tricks have one major problem:

Cost per acquisition.

They’re meant for major brands looking to disrupt the traditional advertising market.

Meaning small brands and companies can’t afford it, and they don’t have the brand awareness to make it work.

Sometimes, you have to go back to basics. Put your nose to the grindstone. Use proven tactics.

If you want to reach millions in sales, you need to implement good ol’ fashioned persistence. A tried-and-true method that has been around since the dawn of time.

Everybody knows that you can sell almost anything to almost anyone. All it takes is grit and the willingness to keep going in the face of adversity.

Here’s how Natural Force used real hard work and persistence to grow their sales to over $1 million and how you can do it too.

Case Study: How to Reach $2 Million Revenue Using Content Syndication

Promoting your own content marketing efforts, like blog posts, is tough.

There are millions of blog posts published every single day online.

It’s harder than ever before to get your target market to read a post. Even if your content is the best of the best.

Simply sharing your content on social media won’t bring in enough new visitors to move the needle.

Sure, having a social promotion strategy is great. But it’s still tough to get noticed by new eyes.

But that doesn’t mean it’s impossible. With content syndication, you can get your blog posts featured on some of the best sites in your industry.

And the upside? It costs almost nothing to do it.

With so many blog posts and so many readers, it’s not unreasonable to think that you’re missing a big chunk of people who are likely interested in your content.

Content syndication for your blog posts is cheaper than rewriting content for a guest post.

Plus, you don’t have put in the labor and time it takes to write one. You’ve already done it.

And that’s the exact strategy that BestSelf Co used to grow to $2 million in revenue.

They took their content marketing gameplan to the next level by incorporating content syndication on popular industry sites.

Here’s how they did it and how you can implement their strategy today.

Case Study: How to Run a $3 Million Business Working Only 4 Hours a Day

Have you ever heard of the phrase “work smarter not harder?”

For most of us, that’s easier said than done.

When running a small business or ecommerce-based startup, it can be pretty tricky to put those words into action.

You can quickly find yourself working more than 60 or even 80 hours every week to keep your business afloat.

And it takes even more hours to find scalable growth.

Growing a business from the bottom up takes a lot of long days and constant dedication.

And if you want to get to a place where you can hire a slew of new employees to take on tasks and remove some of your workload, you need more money to pay them.

To get the money, you have to put in the hours.

It can become a vicious cycle.

And it’s one that will do some major damage to your work-life balance.

You’ll quickly burn out if you spend all of your waking hours working on your business.

So, what do you do? How do you save time and cut your workday to just four hours a pop without risking a drop in efficiency or unfinished tasks?

For starters, you take some tips from Patrick Lehoux, the founder of Bottle Cutting Inc, a DIY glassware company.

He began outsourcing and automating tasks to cut his 60+ hour work week down to just four!

His three million dollar business was not an easy one to run. But he needed to find ways to cut down his time to enjoy his life, too.

In this article, we’ll walk you through the steps that Patrick took to cut down his work hours while still supporting growth in his business.

Then, we’ll show you exactly how you can implement those tactics for your own business and work schedule.

Let’s jump in!

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