Blogs are a great feature for all websites, including online stores. Blogging is one of the best ways to drive traffic to your website and improve your SEO strategy as well.

Your blog can also be to increase user engagement on the website. Blog posts also act as a lead generation tool. When done correctly, your blogs can ultimately drive conversions by turning your website traffic into paying customers. 

So if you’re ready to start blogging, I’ll teach you how to add a blog to your Shopify store. 

Step #1: Click “Online Store” from your Shopify admin page.

Step #2: Navigate to “Blog posts” from the expanded menu.

Step #3: Create a new blog post.

Step #4: Add a blog title.

Step #5: Write your content and save the changes.

By default, every Shopify store has a default blog called “News.” Any new blog post that you publish will appear on this page.

However, you can create a new blog page with a different title by clicking “Create New Blog” under the “Organization” menu.

Aside from writing the actual blog content itself, you can add a blog to your Shopify store in minutes. The process is extremely easy and can be completed by following the five-step process that I’ve outlined in this tutorial.