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Case Study: How to Use Product Hunt to Launch a Million Dollar T-Shirt Business

Every day, new businesses sprout up all across the globe.

It’s no wonder. “Entrepreneur” as a job title has a nice ring to it.

But, the honest truth is that most businesses fail within a few years.

It’s hard to find sustainable success with more than 12 million ecommerce stores around.

There’s so much competition. And too many stores selling similar products and services.

But, that doesn’t mean you can’t make it work and take your own piece of the business-owner pie. It just means you have to use different channels and methods to grow your business.

And you can’t rely on word of mouth or a single viral video to sustain your business for the next 20 years.

You have to differentiate yourself in a unique way that communicates more value than your competitor.

Fortunately, platforms like Product Hunt exist and allow you to jumpstart your business fast.

That’s exactly what Startup Drugz, an ecommerce t-shirt business, did.

They used the Product Hunt platform to bring in 35,000 unique visitors just one week after launching their product.

Within two years, they were on their way to celebrating a pretty big milestone: Becoming a million-dollar business.

What’s even more remarkable is how they were able to take their t-shirt selling business and set themselves apart from the millions of other online t-shirt shops.

Here’s some background on Product Hunt, how Startup Drugz used it to grow their business. And how you can use it to grow your own company.

Case Study: How to Successfully Generate Revenue With Facebook Groups For Your Online Store

Revenue is the lifeblood of any successful business.

If you aren’t making sales and converting customers, your business won’t survive.

Most people turn to PPC to promote their products, but typical conversion rates are less than 3%.

And many also turn to Facebook Ads, but 62% find that they don’t work or often miss their target audience.

But you need to develop new streams of revenue if you want your business to survive.

You can’t risk depending on your word of mouth or referrals for reliable business.

Since you likely already spend hours on social media every week (whether you like to admit it or not), why not turn that into a monetized revenue stream?

You can leverage the power of Facebook Groups to drive huge traffic, fans and ultimately: revenue.

And that’s exactly what Karen Kawallek of Lake Providence Lodge did.

She turned a typical hobby into something that drove revenue like she’d never thought possible.

And Facebook is the perfect platform to do it.

There are over 2 billion monthly users on Facebook, and that number keeps growing every single day.

Meaning there are countless ways to hook in customers and generate revenue without spending hours tinkering with PPC ads or spending thousands on an SEO consultant.

Karen sells her scented wax melts on Facebook to her finely-tuned Facebook Groups and uses them to leverage fast growth.

Here we’ll explain what Facebook Groups are, how Karen grew her following and drove sales, and how you can do it, too.

Case Study: How to Get All 5 Sharks on Shark Tank To Invest With Your Pitch

Developing a great idea for a new business happens when all of the pieces line up.

Each step that you’ve outlined finally comes together.

Your creative process, logical thinking, and strategic gameplan all have to line up perfectly for it to pull through.

It’s safe to say that creating a new business is one of the hardest things to do.

But once you’ve created it, you’re faced with something even more difficult:

Landing investors to help grow your business.

Just when you thought you finished the hard part, you hit a brick wall.

You don’t have enough money to drop hundreds of thousands of dollars into your venture without risking your savings.

Meaning you need to seek out investors to help you out.

Without them, your business and livelihood are on the line.

One of the best ways to get an investment and instantly drive sales is via Shark Tank.

It’s a national phenomenon on TV that has captured the attention of millions.

But getting the “Sharks” to invest isn’t easy. In fact, it’s unlikely.

But you need their investment, their influencing power, and their popularity.

So, how do you get them to invest? In this article, we’ll show you how LuminAID got all five Sharks to invest, and how you can do it too.

Let’s jump right in.

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Case Study: How to Scale Your Product to 50 Countries Worldwide

Do you have a product that’s taking off in your local space?

Have you ever thought about taking your ecommerce shop worldwide?

To expand into international markets and increase your sales?

Unfortunately, doing this is one of the toughest tasks when it comes to scaling an ecommerce business.

Scaling a business for international sales can grow your business fast.

You are opening up your market to vast populations that could be interested.

But it’s not as simple as shipping your products overseas or fulfilling orders for customers in a different country.

You need a plan in place that allows you to meet the potential demand of scaling your product this fast.

And you need marketing tactics ready to go to boost sales in a country that doesn’t yet know your product.

On top of that, you need to make sure that you protect your intellectual property rights from copycats.

It’s a long, tough road to scaling your sales in different counties. But it’s surely possible.

That’s exactly what Gaston of Hickies did to grow his company to reach over 50 countries worldwide.

Thankfully, he left a trail of breadcrumbs for us to follow.

Here’s how Gaston scaled Hickies worldwide and how you can bring your product to 50 different countries.

Case Study: How to Build a Profitable Online Store in 5 Weeks

Everyone wants to be the next great entrepreneur.

We want to be the one who starts a revolutionary business that exceeds all imagination and expectations.

But the truth is:

Building a profitable online ecommerce store is no easy task.

It can often take months or years for a business to become profitable.

And most businesses will close up shop in the first few years due to this lack of revenue.

It’s safe to say that growing an online store is tough.

It sometimes requires years of hard work to see your efforts generate a positive return on investment.

But you also don’t have that long to wait.

When you quit a job or turn down an opportunity to start your own business, you don’t have three years to live without a salary while you grow your business.

You need to drive profit fast if you want to grow your business and not deplete your savings account.

And thankfully, it’s possible to grow an online business that sees profits in just a few weeks.

Corey Ferreira of Syght Glasses is living, breathing proof of that.

He was able to grow his gaming glasses company to find profitable returns within just five weeks of starting his business.

He took an idea that was relevant to his lifestyle and turned it into a profit-driven company.

In this post, you will learn how Corey was able to generate $2,416.51 in profit in just five weeks, and how you can do the same for your own business.

Let’s jump right in.

Case Study: How to Sell $9 Million Worth of Products Using 3rd Party Marketplaces

When starting a new ecommerce business, it’s tough to know where you should start to sell your product.

There are countless stores available for the average business owner to start selling on.

Places like Etsy, eBay, Amazon, Craigslist, Shopify and more.

And the question quickly becomes:

Where do I start to sell? Do I run my own ecommerce store? Do I sell on third-party marketplaces?

Well, it’s no secret that third-party marketplaces are a great source of revenue and traffic.

Tons of businesses have thrived on it.

But how do you stand out when there are thousands of competitors?

It’s tough. It’s just like trying to rank for your target organic keywords.

It takes time and dedication.

But third-party marketplaces can have a massive impact on your business.

They allow you to capitalize on traffic that you otherwise wouldn’t have driven to your site.

For example, when someone searches for “tennis shoes” on Amazon, they might find your brand fast. But they may have never discovered you on Google.

And that’s exactly what zeroUV did.

They started selling on third-party markets and drove over $9 million in sales.

And thankfully, they’ve laid out a roadmap for future ecommerce businesses to capitalize on.

Here’s how zeroUV made $9 million in sales on third-party marketplaces and how you can do it too.

Case Study: How to Turn Your Arts & Crafts Into A Six-Figure Business Using Instagram

Online marketing is a diverse term.

It’s difficult to narrow it down to a single tactic or platform.

There are countless ways to build a business online in today’s world.

You can use search engine optimization to drive organic inbound traffic, pay for ads on Google to drive sales, or use social media to build a brand.

And that’s the problem.

What do you invest your time in? As a small business owner, you can’t put your eggs into every basket.

Time is stretched thin as it is. Money is stretched even tighter.

You have orders to manage, a shop to monitor, customers to nurture, and a business that depends on you.

So what do you do? How do you know where to focus your already limited time?

Most people would tell you to test the market. Test every platform and see which works best.

But let’s be honest.

Who has the time and money to do that when you’re focused on growing your business from the ground up?

You simply don’t.

And you can’t afford (literally) to spend time A/B/C/D testing platforms for growth.

You’ll only end up spending a few minutes on each with no major benefits.

Thankfully, people like Jake Starr of Recycled Firefighter have already done the grunt work for us.

He successfully grew his business to six-figures solely using Instagram to promote his brand.

In this article, we’ll walk you through exactly how he did that, why Instagram is a must for businesses, and how you can replicate his growth hack.

Let’s jump right in.

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Case Study: How to Use Cold Emailing To Scale Your Ecommerce Store

Cold emails are often seen as outdated.

People think they’re an old school marketing tactic that doesn’t work.

It gets lumped into the category of cold calling and tossed to the side.

But sending cold email campaigns can still work.

In fact, it’s one of the best ways to grow your business.

On average, email produces $38 for every $1 spent. That’s a 38x return on investment.

You can’t afford to ignore the potential of using email for outreach and growth.

If you aren’t using email for customer acquisition, you could be losing out on tons of new customers.

But cold email outreach is also complicated.

People expect personalized messaging in today’s modern world.

Consumers are sick of the standard “Hey ((f-name))” emails that they see every day in their inbox.

So the problem quickly becomes:

How can you reach people with cold emails that actually convert? How do you stand out and personalize mass email campaigns?

And more importantly: Is this even worth it? Does cold outreach work? Does email really do well for customer acquisition?

Yes. Absolutely.

And that’s exactly what Pratima Aravabhoomi, the founder, and CEO of Craft Street Design Co did.

She invested her time and money into cold outreach to grow her startup.

Within just a few weeks she landed huge corporate clients and saw impressive, unexpected growth.

And the good news is that her strategy is easily repeatable.

Today you’re going to learn exactly how she did that, and how you can do it too.

Let’s get started.

Case Study: How to Capture Over 600 Emails Using Only $90 in Facebook Ads

When it comes to valuable sources of traffic and revenue for any business, email lists are basically the bread and butter.

And making those lists even bigger can enable companies to create viral buzz around new products, and drive quick sales and traffic to new merchandise.

In fact, email marketing is one of the best channels to deliver a high-return on investment.

But growing an email list is often easier said than done.

While they can be effective for sales, building a robust and quality list just doesn’t happen overnight.

Amassing tons of emails for your list in a short amount of time can be tricky, but that doesn’t mean it can’t be done.

What’s more? It needs to be done.

It’s important to focus your efforts on growing your list and making sure that email marketing is a huge part of your online and digital marketing strategy.

And why wouldn’t you? Email marketing produces the highest ROI out of any online marketing channel.

It generates $40 in return for every $1 spent.

So how do you grow your email list without a lot of money and in a short period of time?

Thankfully, you won’t be the first brand or business to ask that question.

There are companies out there who have already accomplished the feat, and taking notes from them means you can replicate their success.

Wee Squeak, a kids shoe brand, only spent $90 on Facebook Ads and was able to capture more than 600 emails!

And luckily for us, they left a blueprint and strategy to follow.

Here’s how Wee Squeak grew their email list using Facebook Ads, and how you can do it too.

Case Study: How to Sell 15,000 Bikes A Year With Niche Content Marketing

How many times have you heard this bit of advice?

Find your niche and your ideal customers will find you.

On some level, it’s solid advice. When you find your segment of a market, your brand message has more resonance, your marketing is more targeted, and your sales funnels convert better.

To top it off, your competitors won’t even begin to match the connection that you build with your audience.

But here’s the thing:

  1. Niche marketing is a very micro approach that won’t be successful without first getting insight into your market on a macro scale.
  2. You need to be flexible and allow your business room to evolve or you risk niching yourself into a box.
  3. Leveraging a strategy like content marketing makes niche marketing that much more powerful.

Solé Bicycles is a perfect example of that. Coming from a very grassroots inception, the direct to consumer bicycle company has achieved tremendous growth.

Ben Petraglia, one of the founders and head of marketing, shared how they used content to skyrocket their organic reach,

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