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How to Sell 15,000 Bikes A Year With Niche Content Marketing

How many times have you heard this bit of advice?

Find your niche and your ideal customers will find you.

On some level, it’s solid advice. When you find your segment of a market, your brand message has more resonance, your marketing is more targeted, and your sales funnels convert better.

To top it off, your competitors won’t even begin to match the connection that you build with your audience.

But here’s the thing:

  1. Niche marketing is a very micro approach that won’t be successful without first getting insight into your market on a macro scale.
  2. You need to be flexible and allow your business room to evolve or you risk niching yourself into a box.
  3. Leveraging a strategy like content marketing makes niche marketing that much more powerful.

Solé Bicycles is a perfect example of that. Coming from a very grassroots inception, the direct to consumer bicycle company has achieved tremendous growth.

Ben Petraglia, one of the founders and head of marketing, shared how they used content to skyrocket their organic reach,

Case Study: How To Build a $1 Million Marketplace at a Fraction of The Cost

Growing a marketplace like Etsy or eBay isn’t something that happens overnight.

On top of that, it can take years of hard work and massive investments.

Marketplaces are popping up all the time, but most won’t succeed.

Just like any new business, the odds are stacked against them.

There’s too much competition, not enough money, and too little time.

But marketplaces for niche products can be a huge success.

Just take a look at Poster Gully, a market that allows people to buy and sell products related to art.

They grew from nothing in 2012 to one of the biggest art-based marketplaces online in 2017.

So, how do you do it when the odds are way against you?

Thankfully for us, Poster Gully already went through the process of growing their marketplace to a $1 million market.

They went through countless years of growth hacking, trial-and-error, and testing phases to get where they are today.

But they also left a plan in place for new ecommerce marketplace businesses to start.

In this article, we’ll uncover the methods that Poster Gully used to grow their marketplace for a fraction of the cost. Along the way, we’ll teach you how you can implement their plan.

Let’s get started.

Case Study: How to Sell $1 Million Worth of Product Within 90 Days

Selling physical products online is getting tougher and tougher.

There are currently over 377,500 stores on Shopify alone. And that’s not including other huge platforms which are likely doing similar numbers.

Markets are becoming more and more saturated, and it’s becoming difficult to differentiate your company from the competition.

To make it worse, we often hear success stories that preach about how you can make money in no time.

How you can do little to no work and still bring home the bacon.

And yet you find yourself nowhere close to that ultimate goal of striking it rich.

But what if I told you that you could find incredible success in just a few months?

And what if I told you that DODOcase did exactly that by selling a non-niche product?

DODOcase is an electronics case company that struck it big with an iPad case!

They were able to generate nearly $1 million in revenue in just three months.

They were featured in the New York Times and won Shopify’s Build-A-Business contest.

All by selling a simple iPad case.

So, no, you don’t have to have the ultimate niche product or the next Facebook to make it big.

You’ve just gotta improve an existing product and develop the best possible marketing strategy you can.

Here’s how DODOcase made their million in just three months and how you can replicate their strategy for success.

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Case Study: How to Generate $7 Million Revenue For A Product for a Problem No One Wants to Talk About

squatty potty case study

Having a taboo product makes it nearly impossible to promote.

Nobody wants to hear about awkward (but necessary) products every day.

It’s even harder to create viral buzz around it too.

Marketing a product that buyers use awkwardly, like toilet paper, is tough.

Usually, when you watch commercials or see ads, they make you feel good.

But what if your products relate to a problem that people don’t like to share openly?

Think of products like skin care, bathroom-related products and more.

But you need to get people talking about your product if you want to drive big revenue numbers.

You can’t afford to skip promotion or ignore viral possibilities just because it’s tough or awkward.

Thankfully, there are a few ways you can promote products like this!

Bobby Edwards founded Squatty Potty to help people use the perfect posture when going to the bathroom.

It’s not a very exciting or buzzworthy product, yet he was able to drive over seven million dollars in revenue with creative marketing tactics.

Today we’re going to look at exactly how Bobby was able to drive such high revenues to such an awkward product, and how you can market your product like he did.

Let’s jump right in.

Case Study: How to Generate $3 million Annual Revenue By Monetizing YouTube Audience

YouTube is one of the best ways to build an audience, at scale, for virtually nothing out of pocket.

But YouTube is also heavily saturated with content creators.

There are thousands upon thousands of channels out there.

So the problem becomes being discovered and standing out.

And you might be wondering: “Where do I start?”

Daisy Jing, CEO of Banish, a natural skincare company, accidentally became an entrepreneur through her YouTube channel.

She created her own line of skin care products, used her channel as a marketing tool, and grew her business to $3 million in revenue.

Her channel now has 60 million views across all uploads and 200,000 subscribers. It’s a community that Jing has built from the ground up.

She now utilizes that community to drive revenue every single month.

Here’s how she did it, and how you can follow in her footsteps to build an audience that launches a million-dollar brand.

Case Study: How to Make $80,000 in Sales Without Spending $1 in Advertising

Offline touch points are still invaluable for growing a business.

That’s true even when you’re building an email list online.

Look no further than Nate Checketts.

He’s the founder of Rhone, a premium activewear brand designed and built specifically for men based out of New Canaan, Connecticut.

Checketts built a pre-launch email list manually through one-on-one conversions.

And that rinky-dink list helped him pull in $80,000 in sales.

Here’s how you can make a killing like Rhone without spending a single dollar on advertising.

Case Study: How to Generate Over Three Million Subscribers on YouTube

Luxy Hair sells clip-in hair extensions.

That isn’t very special on the surface. Many companies do that exact same thing, in basically the exact same way.

But the real interesting thing about Luxy Hair is that they have a YouTube channel with over three million subscribers!

Luxy Hair was founded by a husband and wife team in 2010 with zero followers and zero money. Alex (the husband) was even let go from his job around the same time.

So how’d they go from that inauspicious start just a few years ago to now dominating anything to do with “hair” on YouTube?

Alex had a formula.

He’s been able to boil their YouTube content success which has single-handedly grown their business into a simple formula he calls: QVCA.

Quality, Value, Consistency, Authenticity.

Let’s take a look at each step in detail to see how it works (and more importantly, how you can do the same).

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Case Study: How to Build a $1.7 Million Business Through Personalized Customer Service

Before you can sell anything to your customers, you have to know exactly who they are.

That’s not easy in the digital age.

You need to find the information and then it may or may not be correct.

Claire and John Easley are the founders of Carbon6 Rings, a carbon fiber jewelry company that makes hand-crafted pieces in America.

They won Shopify’s Build a Business VI award by going out of their way to speak with customers and solve their problems.

Now, they have grown their business into a $1.7 million company.

Here’s how you build a business worth millions through personalized customer service, just like Carbon6 Rings.

Case Study: How to Sell $200,000 Worth of Products in 21 days Using Tumblr

Tumblr is like its own little world.

It’s split up into different communities, each with its own language, culture, and code of conduct.

However, unlike many other social networks, there are almost no native advertising options. It’s not really a place for brand messages.

Unless, of course, you know exactly what you’re doing.

Jason Wong is one of those people who do. He’s been able to launch many different products aimed at the Tumblr market, and even consults for large brands about how they can do the same.

His latest product, The Holy Méme Bible, sold $200,000 in sales in just three weeks.

I’m going to show you exactly how he did that.

But first, you need to understand how he approaches product development to see how something like this is even possible.

Let’s take a look.

Case Study: How to 49X Your Product Launch Goal on Kickstarter

You know how Kickstarter works already.

You set an artificially low goal so that your campaign will easily be a success and you get to collect the new funds.

Barbell Apparel did something similar, setting the bar low at only $15,000.

Of course, they wanted to beat that number. However, they had no idea that they would smash it out of the park.

In this post, I’m going to walk you through, step-by-step, how Barbell Apparel was able to raise almost three-quarters of a million dollars (49x their initial goal) and how you can do the same.

But first, let’s look at why Kickstarter is the perfect platform for testing new product ideas.

Let’s dive right in, shall we?

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