You already know it will be a success because of your research.
You know for a fact that the pricing will work in your favor.
And with all of that behind us, it’s time to tackle the final part of this eCommerce startup guide: setting up your store.
We’ll get a domain name, set up a content management system, and get the security you need to process transactions online.
You see, this is where most people make their first mistake. They jump into making the store too early.
They start with a clever domain name… that restricts what they can sell later on.
They spend hours adding a CMS… only to realize isn’t designed for eCommerce.
And they get the wrong SSL certificate… and waste hundreds of dollars.
But if you’ve followed this eCommerce store guide all the way through, you’ve done the hard and important work most people ignore. With that in mind, let’s jump into building a profitable eCommerce store that will let you cash out of your hard work.
While this sounds simple, it can be the most complicated step in the process. How you position your brand, find your niche, and marketing involve a reasonable amount of guessing and research. But ultimately, the decision is up to you.
Products, on the other hand, rely on other people (most of the time). This means you’re putting the reputation of your store in their hands.
With a great supplier or manufacturer, it’s not a problem.
But if you aren’t careful, you make huge mistakes that will cost you business.
Thankfully, there are strategies that work. This how to get your product the right way.
If you read the last chapter of this guide, either you already have a list of products you want to sell or you are at least armed with the knowledge to come up with potential ecommerce product ideas and niches.
Now it’s time to get specific and figure out which ideas you can actually build an actual business around.
What type of people is looking to buy your product?
How much will they buy?
How frequently will they buy? Etc…
We’re going to dive deep on different aspects of the potential customers and market opportunities for your product idea to make sure that you are not throwing your money away.
But first—let’s take a broad look at what matters to your store.